NEW YORK (AP) — Publication has been canceled for a planned book based on a popular and anonymous Twitter feed about Goldman Sachs and the financial industry.
Touchstone, an imprint of Simon & Schuster, announced Thursday it would not release John Lefevre's "Straight to Hell," which had been scheduled to come out in October. The publisher cited recent "information" it had received and declined to offer any further comment.
Apparently Goldman Sachs has a pretty good sense of humor about the whole thing. The bank tweeted Thursday afternoon:
Guess elevators go up and down, http://t.co/xkDPZgaCI8
— Goldman Sachs (@GoldmanSachs) March 6, 2014The Twitter feed, @GSElevator, had hundreds of thousands of followers and purported to offer an inside and irreverent take on the financial giant. But just weeks after Touchstone announced in January that it had reached a deal with the feed's purported author, The New York Times revealed his identity as John Lefevre and that he had never worked for Goldman Sachs.